25 years ago Jane Iredale envisioned a makeup that was good for the skin - equal parts clean ingredients, skin-loving benefits, and no-fade performance. She knew that what you put on your skin can change you and she decided to make a change for the better. Beauty is a quality unique to every woman. It stems from her generosity, her joy and her spirit. Imagine a company committed to revealing and enhancing your most beautiful self through clean beauty products that refresh and nurture your skin.