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An effective digital marketing strategy helps in taking the right decisions at the right time so that we can effectively monitor and capture the right audiences. Using digital marketing techniques and tools can help engage the targeted consumers and hence there is no loss of resources in targeting people who are not our audience.
Building an integrated digital marketing involves combining multi-channel marketing activities into the following sections-
1. Planning– Using technology to review the effectiveness of current digital marketing, setting of the KPIs, creating a SMART objective, data, technology to increase leads.
2. Reach– Building awareness using the marketing tools which will drive users to the webpage.
3. Act– Encourage interactions to generate future leads.
4. Convert– using techniques to nudge and persuade audiences to buy online or offline.
5. Engage– Increasing sales from existing customers using personalized communications.
A digital marketing strategy should reach channels leads and sales target, make resources for acquisition, conversion, retention, and growth, communicate the benefits of using a specific channel of communication, prioritize audience and product through the selected channel.

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